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Strategy
is that part of management that defines the future of a business, including its
business model, plans for growth, and ways of defending itself against external
threats and competition. In recent years, many companies cut back or eliminated
strategic planning. They rationalized that it was too difficult, given the rapid
pace of change. But as many companies learned from the dot-com meltdown, a
realistic business model and strategy are essential for survival. The
challenge for most companies is to find the time, resources, and expertise to do
strategic planning effectively.
As a management consulting
firm, we
help clients meet the most demanding and complex business issues head-on—developing,
roadmapping, and implementing strategic plans.
Our business consulting services include assessing the current
situation, making recommendations for restructuring, providing international
expertise, identifying potential acquisitions/divestitures, offering competitive
intelligence, developing new products, improving business processes, and
measuring business performance.
Strategic Planning
Strategic
Planning
Strategic
planning is a management process for evaluating your current business,
determining your strategic direction, and roadmapping the strategic plan in practical
actions. A strategic plan explains why an organization exists, what it is trying
to accomplish, and the tactics it will take to achieve its goals and objectives.
Our consultants help organizations assess their business strategy and
communicate it
clearly. We also help business leaders implement the strategic plan throughout the organization.
Balanced
Scorecard
Strativa
specializes in this strategic planning tool, which has been adopted by over half the Fortune 1000. Balanced Scorecard is more than a performance measurement system—it
is a methodology for communicating and implementing strategy. The Scorecard consists of four
dimensions:
learning and growth, operations, marketing, and finance. By setting and linking
key objectives into these four areas, an organization can significantly improve its ability to run
the business and reach its goals.
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Marketing Strategy
Market Research
In
today’s dynamic marketplace, the market research function has evolved from merely
a data provider into a strategic management resource.
Effective market research generates a steady stream of customer and
competitive intelligence, links marketing variables such as product positioning, pricing, usage, and market segmentation with a targeted customer
market. Through industry research,
surveys, focus groups, and competitive analysis, our business consultants
provide management with answers to critical questions
regarding customers, competitors, and the environment.
Product Development
A
well-designed product should link into the corporate strategy and support the
company’s mission. Our business consultants assist companies in developing new products,
services, or lines of business, and in connecting product strategy with
day-to-day development decisions, including operating principles and financing
decisions.
Market Strategy
A successful marketing strategy not only requires a
company to know its product or service but also to understand its customers. Our
marketing consultants help companies focus on their target market through surveys, focus
groups, predictive modeling, and test campaigns to determine the proper product
features, distribution, and campaign alternatives. Our consultants specialize in
turning an idea or vision into a profitable product or service.
Business
Process Improvement
Having the right
strategy is the first step. However, execution of the strategy is crucial, and
here many companies falter. Often, the problem is in
business processes that do not serve the customer or are inefficient. Sometimes, the process is broken and needs to be completely
reengineered or redesigned. In other
cases, the process is sound, but it is inefficient and needs to be improved. In
either case, our business consultants can help you analyze existing processes, identify problems and
bottlenecks, and redesign or improve the processes to increase customer
satisfaction and reduce costs. Our consultants bring an array of tools and methodologies to
these consulting services, including process
mapping, creative brainstorming, business process reengineering (BPR), business
process management (BPM), best practices,
benchmarking, change management, six sigma, and the theory of constraints.
Contact
us for
more information on these and other services. |
