Strategy is that part of management that defines the future of a business, including its business model, plans for growth, and ways of defending itself against external threats and competition. In recent years, many companies cut back or eliminated strategic planning. They rationalized that it was too difficult, given the rapid pace of change. But as many companies learned from the dot-com meltdown, a realistic business model and strategy are essential for survival. The challenge for most companies is to find the time, resources, and expertise to do strategic planning effectively. 

We help clients meet the most demanding and complex business issues head-on—including developing, roadmapping, and implementing strategic plans. This involves assessing the current situation, making recommendations for restructuring, providing international expertise, identifying potential acquisitions/divestitures, offering competitive intelligence, developing new products, measuring performance, and revitalizing leadership. We assist clients in roadmapping better strategies and implementing them, in order to have a significant and positive impact on their future.

Planning

Strategic Planning
Strategic planning is a management process for evaluating your current business, determining your strategic direction, and roadmapping the strategy in practical actions. A strategic plan explains why an organization exists, what it is trying to accomplish, and the tactics it will take to achieve its goals and objectives. Strativa can help a company assess its business strategy and articulate it clearly. We also help business leaders effectively communicate and build commitment to implement the strategic roadmap throughout the organization.

Balanced Scorecard
Strativa specializes in this strategic planning tool, which has been adopted by over half the Fortune 1000. Balanced Scorecard is more than a performance measurement system—it is a methodology for communicating and implementing strategy. The Scorecard consists of four dimensions: learning and growth, operations, marketing, and finance. By setting and linking key objectives into these four areas, a company can significantly improve its ability to run the business and reach its goals.

More (PDF)>>

Marketing

Market Research
In today’s dynamic marketplace, the market research function has evolved from merely a data provider into a strategic management resource. Effective market research generates a steady stream of customer and competitive intelligence, links marketing variables such as product positioning, pricing, usage, and market segmentation with a targeted customer market. Through industry research, surveys, focus groups, and competitive analysis, Strativa provides management with answers to critical questions regarding customers, competitors, and the environment.

Product Development
A well-designed product should link into the corporate strategy and support the company’s mission. Strativa assists companies in developing new products, services, or lines of business, and in connecting product strategy with day-to-day development decisions, including operating principles and financing decisions.

Marketing Strategies
A successful marketing strategy not only requires a company to know its product or service but also to understand its customers. Strativa helps companies focus on their target market through surveys, focus groups, predictive modeling, and test campaigns to determine the proper product features, distribution, and campaign alternatives. Strativa specializes in turning an asset or a vision into a profitable product or service.

Analysis

Profitability Improvement Assessment
The Profitability Improvement Assessment (PIA) is a structured methodology that adds economic discipline to the management of your business, product, or program in order to improve performance. Research shows that organizations that are managed by metrics perform significantly better than organizations that aren't. The PIA helps you understand which cost and operational metrics really impact your bottom line so that you can focus your attention on changing the things that will make a difference. The PIA can be done for a single business unit, or across multiple business units in the same company, or -- in its most powerful form -- across multiple companies in the same industry.

More (PDF)>>

Business Process Improvement

Having the right strategy is the first step.  However, execution of the strategy is crucial, and many companies falter. Often, the problem is in business processes that do not serve the customer or are inefficient. Sometimes, the process is broken and needs to be completely redesigned. In other cases, the process is sound, but it is inefficient and needs to be improved. In either case, we can help you analyze existing processes, identify problems and bottlenecks, and redesign or improve the processes to increase customer satisfaction and reduce costs. Our structured methodology makes use of process mapping, creative brainstorming, reengineering (BPR), best practices, benchmarking, and the theory of constraints.

Contact us for more information on these and other services.