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Strategy
is that part of management that defines the future of a business, including its
business model, plans for growth, and ways of defending itself against external
threats and competition. In recent years, many companies cut back or eliminated
strategic planning. They rationalized that it was too difficult, given the rapid
pace of change. But as many companies learned from the dot-com meltdown, a
realistic business model and strategy are essential for survival. The
challenge for most companies is to find the time, resources, and expertise to do
strategic planning effectively.
We
help clients meet the most demanding and complex business issues head-on—including
developing, roadmapping, and implementing strategic plans. This involves assessing the current
situation, making recommendations for restructuring, providing international
expertise, identifying potential acquisitions/divestitures, offering competitive
intelligence, developing new products, measuring performance, and revitalizing
leadership. We assist clients in roadmapping better strategies and implementing
them, in order to have a significant and positive impact on their future.
Planning
Strategic
Planning
Strategic
planning is a management process for evaluating your current business,
determining your strategic direction, and roadmapping the strategy in practical
actions. A strategic plan explains why an organization exists, what it is trying
to accomplish, and the tactics it will take to achieve its goals and objectives.
Strativa can help a company assess its business strategy and articulate it
clearly. We also help business leaders effectively communicate and build
commitment to implement the strategic roadmap throughout the organization.
Balanced
Scorecard
Strativa
specializes in this strategic planning tool, which has been adopted by over half the Fortune 1000. Balanced Scorecard is more than a performance measurement system—it
is a methodology for communicating and implementing strategy. The Scorecard consists of four
dimensions:
learning and growth, operations, marketing, and finance. By setting and linking
key objectives into these four areas, a company can significantly improve its ability to run
the business and reach its goals.
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(PDF)>>
Marketing
Market
Research
In
today’s dynamic marketplace, the market research function has evolved from merely
a data provider into a strategic management resource.
Effective market research generates a steady stream of customer and
competitive intelligence, links marketing variables such as product positioning, pricing, usage, and market segmentation with a targeted customer
market. Through industry research,
surveys, focus groups, and competitive analysis, Strativa provides management with answers to critical questions
regarding customers, competitors, and the environment.
Product
Development
A
well-designed product should link into the corporate strategy and support the
company’s mission. Strativa assists companies in developing new products,
services, or lines of business, and in connecting product strategy with
day-to-day development decisions, including operating principles and financing
decisions.
Marketing Strategies
A successful marketing strategy not only requires a
company to know its product or service but also to understand its customers.
Strativa helps companies focus on their target market through surveys, focus
groups, predictive modeling, and test campaigns to determine the proper product
features, distribution, and campaign alternatives. Strativa specializes in
turning an asset or a vision into a profitable product or service.
Analysis
Profitability
Improvement Assessment
The
Profitability Improvement Assessment (PIA) is a structured methodology that adds
economic discipline to the management of your business, product, or program in
order to improve performance. Research shows that organizations that are managed
by metrics perform significantly better than organizations that aren't. The PIA
helps you understand which cost and operational metrics really impact your
bottom line so that you can focus your attention on changing the things that
will make a difference. The PIA can be done for a single business unit, or
across multiple business units in the same company, or -- in its most powerful
form -- across multiple companies in the same industry.
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(PDF)>>
Business
Process Improvement
Having the right
strategy is the first step. However, execution of the strategy is crucial, and
many companies falter. Often, the problem is in
business processes that do not serve the customer or are inefficient. Sometimes, the process is broken and needs to be completely redesigned. In other
cases, the process is sound, but it is inefficient and needs to be improved. In
either case, we can help you analyze existing processes, identify problems and
bottlenecks, and redesign or improve the processes to increase customer
satisfaction and reduce costs. Our structured methodology makes use of process
mapping, creative brainstorming, reengineering (BPR), best practices,
benchmarking, and the theory of constraints.
Contact
us for
more information on these and other services. |